Privacy Policy

Last Updated: November 17, 2024

Introduction

UpFunnel ("our," "we," or "us") respects your privacy and is committed to protecting the personal information of our Users ("user," "you," "your," or "yours") when you visit or use UpFunnel (the "App"). We provide our App and Services (hereinafter collectively, either "App" or "Services") to you under the following privacy policy (the "Policy").

Personal Information We Collect

In order to keep the App functional, we must process information about you to operate, improve, modify, customize, support and market our services. The type of information that we collect depends on how you use our App and Services.

Information You Provide

When you use the App or register for the App, we may collect:

• Account Information: Email address, username, password
• Profile Data: Profile details, pictures, and other content you upload
• Financial Information: Payment details when making purchases (processed securely through Stripe or other payment providers)
• Communications: Information about your communications with us and other users

Information We Collect Automatically

When you access our App, we automatically collect:

• Technical Information: IP address, device information, browser details, operating system
• Usage Data: How you interact with our App, pages visited, features used
• Location Data: Geo-location information (with your permission)
• Cookies and Tracking: Data collected through cookies and similar technologies

Information from Third Parties

We may receive information from:

• Social Media: When you connect social media accounts (Google, etc.)
• Marketing Partners: Data to manage and measure our campaigns
• Service Providers: Analytics and enhancement services

How We Use Your Personal Information

We use your personal information for the following purposes:

• Service Provision: Create accounts, manage orders, provide customer support
• Safety & Security: Verify accounts, combat fraud, protect users, ensure legal compliance
• Communication: Send notifications, updates, and respond to inquiries
• Marketing: Inform you about products, services, and promotions (with consent)
• Improvement: Analyze usage patterns to enhance our services
• Legal Compliance: Meet applicable laws and regulations

How Long We Retain Your Information

We retain personal information only as long as necessary to fulfill the purposes for which it was collected:

• Active Accounts: As long as you maintain an account with us
• Legal Requirements: As required by applicable laws for compliance and fraud prevention
• Business Operations: As necessary for legitimate business purposes

Children's Privacy

Sharing Information with Third Parties

We do not sell or rent your personal information to third parties for marketing purposes.

We may share your information with:

• Service Providers: Companies that help us operate our services (with appropriate safeguards)
• Legal Requirements: Law enforcement or authorities when required by law
• Payment Processing: Secure payment processors and fraud detection services
• Marketing Partners: Limited data for advertising purposes (with consent)
• Business Transfers: In case of merger, acquisition, or asset sale

Data Storage and Security

We maintain reasonable administrative, technical, and physical safeguards to protect your personal information. Data may be stored electronically on secure servers or manually at our premises in Lithuania.

While we implement strong security measures, please note that no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to protect your data.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience, provide our services, and for marketing purposes. Some services we use, such as PostHog, set cookies to gather anonymous usage data.

For detailed information about our cookie practices, please see our Cookie Policy.

Analytics

We use PostHog to collect analytics information including browser details, IP addresses (anonymized for EU residents), device identifiers, and usage patterns. This helps us understand how users interact with our App and improve our services.

We do not share traffic data with third parties except as required by law or with your explicit consent.

Your Rights Under GDPR (EU Users)

If you are located in the European Union, you have the following rights:

• Right to be Informed: Know how your data is being used
• Right of Access: Request access to your personal data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how your data is used
• Right to Data Portability: Receive a copy of your data in machine-readable format
• Right to Object: Object to certain types of data processing
• Rights Related to Automated Processing: Object to automated decision-making

You also have the right to lodge a complaint with a supervisory authority for data protection.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the CCPA:

• Right to Know: What personal information we collect and use
• Right to Delete: Request deletion of your personal information
• Right to Non-Discrimination: We won't discriminate against you for exercising your rights
• Right to Opt-Out: We don't sell personal information, but you can opt-out if we did

International Data Transfers

Third-Party Links and Services

Our App may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through our App. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, please contact us: