UpFunnel is wrapping up. New signups are closed, and everything keeps working for existing customers until June 2027. Read our note →

Interactive Funnels for the AI Era AI Era

UpFunnel turns website traffic into qualified leads with interactive funnels, and our last chapter took it AI-native: an MCP server that lets Claude, Cursor and other AI agents build and analyze your funnels, plus an AI funnel builder, both in beta.

We're no longer accepting new signups. Existing customers keep full access until June 2027.

Read our noteLog in

Our AI chapter

Funnels you can build with AI

Our last chapter was about making UpFunnel AI-native: letting you describe a funnel instead of dragging boxes, and letting AI agents work on your funnels directly.

UpFunnel MCP server

Beta

A Model Context Protocol server that gives AI assistants secure, scoped access to your UpFunnel workspace.

Works where you already work
Connect UpFunnel to Claude, Claude Code or Cursor as a remote MCP server and talk to your funnels in plain language.
Read funnels and analytics
Ask about projects, funnels, conversion analytics, drop-off depth and individual response sessions.
Build and edit with an agent
Create and duplicate funnels, add and connect screens, update settings and rewrite copy in bulk. 21 tools in total.
Safe by design
OAuth sign-in, an explicit per-workspace grant, revision checks on every edit, and preview-then-confirm for publishing and deletes.

AI funnel builder

Beta

"Start with AI" in the dashboard was the beginning of describing the funnel you want and getting a working draft to refine.

Both stayed in beta as we wrapped up, but they shaped how we think about funnels, and we're proud of them.

The harsh truth

NobodyNobodywantswantstotobrowsebrowsethroughthroughananentireentirewebsite.website.UsersUserswantwantsolutionssolutionsandandtheytheywantwantthemthemyesterday.yesterday.GiveGiveitittotothem.them.

Example button texts for your industry

Get A Quote

This demonstration shows various call-to-action button text examples that rotate automatically: Get A Quote, Get a Free Estimate, Find Out Your English Level, Start Your Free Trial, Book a Free Consultation, Download Free Guide, Schedule a Demo, Claim Your Discount, Take the Assessment
GetGetusersuserscuriouscuriousandandletletthemthemgivegiveyouyouinformationinformationaboutaboutthemselves.themselves.TurnTurncuriositycuriosityintointocustomers.customers.
GetGetleadsleadsstraightstraighttotoyouryourcurrentcurrentsystems,systems,fromfromCRMsCRMstotoEmail.Email.IntegrateIntegratewherewhereyouyouare.are.

Real-time integration activity feed

New lead to WhatsApp

Sarah Johnson interested in consultation

This shows live notifications from various integrations including New lead to WhatsApp, Lead added to Salesforce, Lead saved to Notion, Gmail lead notification, HubSpot contact created, Slack notification sent
StartStartgettinggettingleadsleadstoday.today.GiveGiveususyouryourwebsitewebsite--we'llwe'llgivegiveyouyouaafunnel.funnel.Simple.Simple.

We're no longer accepting new signups. Existing customers keep full access until June 2027.

Read our noteLog in

Frequently Asked Questions

Everything you need to know about UpFunnel.
TL;DR

UpFunnel - Interactive Funnels for the AI Era

Turn your website into a lead generation machine. UpFunnel helps you create high-converting funnels in minutes with powerful integrations and easy-to-use templates. No technical skills required - just results.

Key Points